![]() Being one of the oldest Swiss watchmakers in the world, TAG Heuer boasts a plethora of achievements and awards, received by the company for its chronographs and timeless designs. TAG Heuer acquired its name back in 1985, when TAG Group purchased a majority stake in Uhrenmanufaktur Heuer AG, founded in 1860 by Edouard Heuer. The company behind the NFT-connected watch in question needs no introduction, but if up until now you had no keen interest in watches, here is a short introduction. TAG Heuer heritage in the age of blockchain We will mull over TAG Heuer’s history, the brand’s heritage and the smartwatch industry, investigating the potential behind the NFT-enabled smartwatch by a legendary brand. In this first article, we will try to see through the watch industry to find out how big of a ripple has the Connected E4 Calibre become. TAG Heuer has recently released an updated version of their critically acclaimed Connected smartwatch, and this time it is all about NFTs. ![]() With this in mind, we are kicking off a series of articles exploring what it is like to live with a Swiss-made smartwatch that lets you showcase your NFT collection. ![]() It is the real-world utility use cases that spark our interest, and finding new ways to express yourself is an integral part of it all. See, we believe that NFTs are not just about storing pictures in your wallet and hoping for them to appreciate in value. We love to cover the NFT industry in its full breadth, and it is this, that brought us to the TAG Heuer Connected Calibre E4 smartwatch.
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